CASH FREIGHT | BLOG | LOAD BOARD UPDATES & MORE
THE POWER OF AUTOMATION IN AN ELECTRONIC FREIGHT LOAD BOARD!!
Eliminating the broker. Brokers work both ends against the middle. They are always raising the shippers freight rate, while holding down the carriers so they can make more money on traditional load boards. Our software charges a set fee (Less than brokers charge) and allows the shippers to control the rate while recommending the going rate based on actual freight rates at the time. Shippers always call brokers and try to lock in rates for the year, but actual rates change every day based on fuel, mileage, etc. How much savings is saved by eliminating the whole broker in the load process in the future? Right now the broker controls everything and I would say makes up about 25% average of the total load rate.
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