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FINDING NEW SHIPPERS AS A FREIGHT BROKER


Truck on road during sunset

Many challenges are involved in finding new shipper leads. Shippers with excellent reputations and consistent shipment volumes often have their transportation needs already covered. Additionally, some shippers have their own dedicated fleet of trucks, making it difficult for new brokers to secure a spot on daily load lists.


Conveying Your Unique Value - How You Make The Cut

When you do manage to engage with a shipper, it is crucial to maximize the opportunity and clearly articulate what sets you apart and the unique benefits you can offer them.

Here are 14 important things you need to convey to shippers before they consider hiring your services:

  • Your carriers' track record of on-time pick-up and delivery. This shows that you can be trusted to get the job done on time and within budget.

  • Your ability to negotiate favorable rates. This ensures that shippers are getting the best possible value for their money.

  • Your willingness to take risks. This shows that you are not afraid to try new things and think outside the box.

  • Your willingness to go the extra mile. This demonstrates that you are always willing to help shippers out, even if it means going above and beyond.

  • Your commitment to customer service. This shows that you are dedicated to providing shippers with the best possible experience.

  • Your knowledge of the freight market. This shows that you are up-to-date on the latest trends and developments in the industry.

  • Your accurate and punctual invoicing practices. This eliminates any surprises for shippers and helps them to stay on budget.

  • Your commitment to ongoing compliance management. This assures shippers that you are taking the necessary steps to ensure their freight is transported in accordance with all applicable regulations.

  • Your carrier selection process. This shows that you only work with carriers that meet your high standards of safety and reliability.

  • Your sourcing strategies. This ensures that you can find the best possible rates and carriers for your shippers.

  • A transparent quote for rates and routes. This gives shippers peace of mind knowing exactly what they are paying and how their freight will be transported.

  • Your comprehensive insurance coverage. This protects shippers in the event of damage or loss during transit.

  • Your FMCSA licensing and bonding compliance. This assures shippers that you are a reputable and trustworthy broker.

  • Your experience in the shipping industry. This demonstrates that you have a deep understanding of the freight market and can provide shippers with the best possible service.

These items will assure shippers that you can cater to their specific requirements and provide value that surpasses their current options.


Cash Freight is able to help freight brokers easily communicate all of 14 points to shippers and help freight brokers get their foot in the door to do more business.

Cash Freight provides more tools and resources to Freight Brokers by providing a number of tools and resources. These include:


A centralized platform: Cash Freight's platform allows brokers to easily manage their relationships with shippers, track their performance, and access a variety of tools and resources. This includes a comprehensive library of shipping documents, a freight rate calculator, and a carrier rating system.


A dedicated team of experts: Cash Freight's team of experts is available to help brokers with everything from finding carriers to negotiating rates. They can also provide guidance on how to best communicate with shippers and how to build long-term relationships.


A commitment to innovation: Cash Freight is constantly innovating and developing new tools and resources to help brokers succeed. This includes the recent launch of a new mobile app that makes it easy for brokers to manage their business on the go.


As a result of these tools and resources, Cash Freight can help freight brokers easily communicate all of the bullet points to shippers and help them get their foot in the door to do more business.



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